Shari Swan – "50 Feet From Me".

Shari Swan is the founder of Streative Branding, an Amsterdam-based strategic design and brand intelligence agency that turns raw, rich consumer insight from the streets into innovative brand strategy, product and services. Currently, the former Business and Product Director of Reebok and Marketing Director of Mexx International is whispering strategic advice and intelligence research into the ears of Telefonica, Estee Lauder, Nike, O2, Starbucks and Bacardi. Streative was recently awarded the prestigious IDSA award and Design S from the Swedish Design Awards for the collaborative design and development of the O2 Cocoon mobile phone.