Jens Martin Skibsted for Biomega.

Biomega was the first company to turn the bicycle into a lush piece of industrial design by focusing on design driven branding and urban mobility. Biomega redefined the values within the industry. Having used the best industrial designers and unmasked industry values such as ‘minimum weight & maximum  gears’ as meaning fragile and complex, Biomega created a virgin segment in a century old business with repercussion far beyond its niche.

When Biomega spearheaded super-plastic forming, shaft transmissions, night glow frames & dynamic high stress load bonding within the bike industry, it brought itself at the forefront of the innovation economy. Also Biomega was one of the few pioneers of New Luxury and remains a market leader.

Alcro product:

Accent in colour “Korall”